Paul presented to the CMA Innovation Day on “How to bring the future into your innovation”
Ollie and Laura from Eucalyptus after Ollie won a prize for best argument against anything I said
The key points were:
- You need to hold multiple pictures in your head and navigate your way to the future.
- You need a model to do that – we use a combination of Wardley Mapping and Scenario Planning.
- You can do this work by top down thinking from the executive and the board or from the edges of the organisation as Haier does.
- This is not an either/or decision as you can do both in combination depending on the context.
- Individualisation of plants and animals in agriculture will lead to different business models.
- We are standing on the cusp of a wave of individualisation in human health and medicine that will change the landscape.
You can access the presentation at :
CMA INNOVATION DAY PRESENTATION
As always our presentations are designed to provide the most value to face to face audiences. Please contact us if you wish to do a run through of the presentation on line.