The Future for Electric Cars in Australia – Part 3 – The Very Early Majority

I have split the early majority group in the standard technology adoption model into the very early majority and the standard early majority. I have done this because I believe that they are two distinct groups that are driven by different motivations

The Future of Electric Cars. Part 2 – The Early Adopters

I am currently writing a book on the future of electric cars in Australia with a couple of collaborators. I am going to explore a few issues here on this blog. The first of these is the adopter groups which I will explore one by one. This is about the second group – the early adopters